Turkey has started to do remarkable work in recent years in terms of health tourism. In this context; foreigners have frequently visited our country. Some have hair transplantation, some have aesthetic operations and return to their country after leaving a large amount of foreign currency. An incident related to this has become the agenda of social media.

It all started with a company called Estemed Istanbul making a post on Instagram. A man named Michael came to Turkey and had a face and neck lift, lower eyelid blepharoplasty, upper blepharoplasty, liposuction, rhinoplasty and hair transplantation operations in this company. The result was literally spectacular. Because Michael had turned into a completely different person. When a user shared this post on X, the event became an agenda.

This image, shared by a phenomenon named Daniel Richards, received over 16 million views on X. On the subject, “You are not ugly. You haven't been to Turkey yet", the phenomenon received quite interesting responses.