Using artificial intelligence and holographic projection, a concert experience featuring Elvis Presley, the rock and roll legend who died on August 16, 1977, is coming to London.

Elvis Evolution will premiere in London in November 2024, using artificial intelligence and holographic projection to bring Elvis Presley to life from thousands of personal photos and home videos.

A life-size digital Elvis Presley will take to the stage to celebrate the life and musical legacy of the Rock 'n' Roll legend, following a deal between British entertainment company Layered Reality and Authentic Brands Group, owners of the Elvis Presley estate. Demonstrations are also planned in Las Vegas, Toyko and Berlin.

Andrew McGuinness, founder and CEO of Layered Reality, said Elvis Evolution is the next generation tribute to music legend Elvis Presley. Elvis retains his superstar status worldwide and people around the world no longer want to sit there and passively be entertained; they want to be part of it. This will be a bucket list, memory-making experience for Elvis fans and admirers around the world; people can step into Elvis' world, step into his shoes and celebrate his extraordinary musical legacy.