This deal is so lucrative that Flagg might not need to worry about basketball as a career—just focus on looking good in his sneakers. With this partnership, New Balance seems to be saying, "Who needs Nike or Adidas when you can rock shoes that scream ‘I’m trendy and functional!'"
Flagg's signing adds a splash of youth to New Balance's roster, reminding us all that you don’t need to be cool to be successful—just ask your dad.
Editor: Albert Owen
