Noting that one hundred thousand users search on Google every second, cryptocurrency analysts predicted that interest in spot BTC funds will increase as ads move to this medium. The fact that the search engine defined the products it allows as "cryptocurrency trusts" in an update to its advertising policy raised a question mark in minds.

Crypto influencers, who have not lost hope despite the uncertainties, claim in their posts on social media that ads on Google will significantly increase the use of Bitcoin at the individual and institutional level.

However, Google maintains ambiguity by specifying the allowed products as "cryptocurrency trusts". This makes it unclear exactly which cryptocurrency products can be advertised.

The change in Google's crypto ad policy could be a significant opportunity for Bitcoin ETFs. Time will tell how this change will affect the cryptocurrency market. According to DemandSage's research, users made 8.55 billion searches on Google per day.